Performance thinking with brand awareness
Working across SaaS, digital campaigns and commercial teams over the past 6+ years, I’ve been involved across lifecycle campaigns, reporting, paid media, and conversion-focused messaging, giving me a practical view of how marketing performs across the full funnel.
What makes my background different is that I understand both sides of growth: the marketing work that attracts and nurtures demand, and the sales reality that shows what actually converts. I’ve supported continuous end-to-end campaigns, contributing to qaulity leads whilst improving reporting time and shared front-line customer insights that helped refine targeting, messaging and funnel-performance.
I’m most valuable when a business needs someone who can step in, get organised quickly, improve campaign clarity, and connect activity back to outcomes. I focus on practical marketing work that helps teams generate better leads, improve conversion and make more confident decisions from the data.