Hi, I'm Armani and I

build automations and run campaigns that deliver growth

A marketing specialist with SaaS, digital, demand gen experience — I combine commercial thinking, brand awareness, and practical execution across content, email lifecycle, analytics.

6+ years B2B SaaS and digital marketing experience
£3M Pipeline Revenue AY
125% Hit above-target quarterly
Services Freelance, contract and AI-led support
Marketing Services

Freelance and contract support across paid ads, content and automation

Practical marketing support for businesses that need help planning, launching and improving campaigns across core digital channels.

  • Analytics
  • CRM Operations
  • Email lifecycle
AI & Web Consulting

Practical support to improve web governance and digital presence

Consulting teams exploring digital solutions and quick-wins for SEO

  • Website Audits
  • Landing Pages
  • SEO
HubSpot Specialist

HubSpot setup, clean-up and optimisation for Hubspot CRM database

Hands-on HubSpot support for businesses that need a portal built properly, tidied up or tuned to actually drive pipeline.

  • Customer Journeys
  • Reporting Dashboards
  • Integrations
GTM Engineering & Systems

AI systems that automate lead generation and GTM strategies

Building the connective tissue between how leads get booked, how AI supports the team and how it alligns with brand.

  • Lead Booking System
  • AI Assistant
  • Brand Identity
My approach

Identify the issue.
Prioritise what matters.
Connect to business outcomes.

Performance thinking with brand awareness

Working across SaaS, digital campaigns and commercial teams over the past 6+ years, I’ve been involved across lifecycle campaigns, reporting, paid media, and conversion-focused messaging, giving me a practical view of how marketing performs across the full funnel.

What makes my background different is that I understand both sides of growth: the marketing work that attracts and nurtures demand, and the sales reality that shows what actually converts. I’ve supported continuous end-to-end campaigns, contributing to qaulity leads whilst improving reporting time and shared front-line customer insights that helped refine targeting, messaging and funnel-performance.

I’m most valuable when a business needs someone who can step in, get organised quickly, improve campaign clarity, and connect activity back to outcomes. I focus on practical marketing work that helps teams generate better leads, improve conversion and make more confident decisions from the data.